Patient Daily Living

The Facts On Baby Boomers & Hearing Loss

By Thomas Anderson

Baby boomers are losing their hearing at a more rapid pace than past generations, but fail to seek the help they need to alleviate the affects of hearing loss. 

Clarity Amplified Phone
According to a compelling new study from The EAR Foundation and Clarity® that looked at the occurrence, cause and impact of hearing loss on baby boomers—those born between 1945 and 1964—half of the nearly 76 million boomers in the US are experiencing some degree of hearing loss—and very few are doing anything about it.

The results of the Baby Boomer Hearing Loss Study indicate that hearing loss is more widespread than previously estimated, potentially affecting 38 million people between the ages of 40 and 59.

Earlier estimates from the National Health Interview Survey by the National Center for Health Statistics indicated 16 million people, or 20 percent, in a comparable age group were suffering from hearing loss. Not only did the study find that half of those surveyed said they had difficulty hearing at times, it also revealed that most people experiencing hearing loss are not seeking help to remedy their hearing issues. Only one of every three, or 34 percent, individuals surveyed had gotten their hearing tested. It also revealed that the majority of boomers who report hearing loss blame it on exposure to noise.

"This study indicates that baby boomers are losing their hearing at a more rapid pace than past generations," said Dr. Michael Glasscock, founder of The EAR Foundation. "Whether because of apprehension or denial, boomers are not seeking the help they need to alleviate the affects of hearing loss. Hearing loss is a serious yet often overlooked issue, and this study will help bring it into the national spotlight so we can help this generation take the next steps on the road to better hearing."

The Causes Of Hearing Loss

The study reports that 51 percent of people who reported trouble hearing attributed their hearing loss to noise pollution, either on the job or during recreational activities—sources include exposure to loud noise, like construction equipment, rock concerts, jet planes, automobile engines or even lawn equipment.

"Baby boomers are the first generation of rock and roll," said Dr. Glasscock. "They have a very active lifestyle and they are used to getting what they want, from careers to family to recreation. This lifestyle lends itself to experiencing an increased amount of noise and that is why we believe boomers have encountered more noise pollution than any other generation."

Outside of noise pollution, the next most common cause reported was aging, at 37 percent. Only 18 percent said their hearing loss was due to a medical condition.

The Impact Of Hearing Loss

The study revealed that difficulty hearing can often create obstacles at home, in the workplace or in social situations. Almost half—46 percent—of those who reported having some difficulty hearing said they were most affected by the loss at home, while nearly as many—44 percent—said that hearing loss caused problems for them in social situations. Hearing loss also can have a significant impact on how you communicate with others: 35 percent said they have difficulty hearing and understanding telephone conversations, 24 percent said their hearing loss made them feel misunderstood and 9 percent said they felt isolated.

"Whether it's having to turn up the TV at home, asking your child to repeat themselves at dinner or not understanding a friend during a telephone conversation, hearing loss can affect your normal routine in many ways," said Dr. Glasscock. "People with hearing loss will often ignore the issue and tread through difficult situations. These results confirm that hearing loss is impacting people's lives, and it should no longer be ignored."

Getting Help For Hearing Loss

Admitting a problem doesn't necessarily translate to finding a solution. Most of the individuals who said they had difficulty hearing were doing very little to find appropriate care or products to alleviate their hearing issues. The study indicated that only one in every six individuals has been medically diagnosed and only one in three has gotten his or her hearing tested. This indicates that many of those with hearing loss are not seeking appropriate hearing health care, such as meeting with an audiologist or discussing hearing with their primary care physician.

Finding Solutions

Although the survey shows that a large majority of the individuals who reported having difficulty hearing are not actually seeking treatment, it did find that most baby boomers are well informed in general about products that can improve hearing.

Amplified Phones

Almost all—97 percent—of the respondents said they were aware of hearing aids and almost 80 percent were aware of amplified telephones, which boost high-frequency sounds often missed during telephone conversations.

"Baby boomers need to take advantage of both audiology testing and the wealth of products for better hearing that are available to them," said Carsten Trads, president of Clarity. "There is no need for either boomers or their loved ones to literally suffer in silence. We urge anyone who thinks they may be experiencing hearing loss to contact an audiologist and seek information about the many convenient and economical devices, from hearing aids to amplified telephones to assistive listening technology, on the market today."

The research was conducted by an independent research company, Prince Market Research, a member of the Council of American Survey Research Organizations. The research methodology was designed to ensure that the results are accurate within a margin of error of plus or minus five percent at a 95 percent confidence level.

About The EAR Foundation

The EAR (Education and Auditory Research) Foundation was established by Dr. Michael E. Glasscock III in 1971. This association of physicians, educators and concerned citizens exists for three basic purposes:

  • To provide the general public support services that promote integrating people with hearing and balance impairments into mainstream society.
  • To provide practicing hearing specialists with continuing medical education courses and related programs specifically addressing rehabilitation and hearing preservation.
  • To educate young people and adults about hearing preservation and early detection of hearing loss, enabling them to prevent hearing and balance disorders at an early age.

The mission of the organization is to provide information and resources to people of every age who are hearing impaired. For more information on The EAR Foundation, visit

About Clarity®

Clarity®, a Division of Plantronics Inc. (NYSE:PLT), ( is a leading supplier of amplified telephones, notification systems, assistive listening devices and other communications devices for the hearing loss and deaf markets. A leader in sound amplification, Clarity's patented technology, Clarity® Power®, provides customized solutions for customers who otherwise could not communicate easily and effectively with the outside world. As more people begin to address their hearing needs, Clarity will continue to provide effective technologies that are simple and easy to use. The company began in 1969 as a telecommunications manufacturer, and was acquired in 1986 by Plantronics, Inc., a leading provider of headsets to business and individual consumers worldwide. Plantronics introduced the first lightweight communications headset in 1962 and is recognized as the world leader in communications headsets. Plantronics headsets also are used widely in many Fortune 500 corporations and have been featured in numerous motion pictures and high-profile events, including Neil Armstrong's historic "One small step for man" transmission from the moon in 1969.

- Written By

Thomas Anderson

Geriatric Care Manager
Thomas Anderson has over 15 years of experience providing care and support to elderly individuals. He specializes in helping seniors manage their medical needs and navigate the healthcare system. Thomas keenly understands how to help aging adults stay as independent as possible while ensuring they have access to the best available resources.