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Our Survey Shows Incontinence Provokes Less Embarrassment But Many Needs Still Aren’t Being Met


"I wish I did not have incontinence. It controls my existence."

"Do your online research about incontinence. Use your everyday common sense and don’t get discouraged when you have a bad day."
 

Incontinence survey results
Those two dramatically different statements illustrate the range of responses to questions about incontinence. For the first time in our five-year history, Parentiving.com conducted an opinion survey on the troubling condition reaching out to nearly 5,000 people who use self-care products in this category. The focus was to learn how you cope with incontinence and if a greater awareness about it as a medical issue has erased its stigma and prompted more people to talk to their doctors about treatment. We also asked you to share both your frustrations and your strategies for maintaining quality of life.

Results show that while progress is being made, there is still distress and frustration. Slightly over 70% have talked to their healthcare provider about incontinence—many of them are taking or have tried medications, and a few have had surgical procedures. For nearly 25%, incontinence is a known part of an ongoing medical problem, from MS, Alzheimer's and Parkinson's disease to prostate surgery for men and uterine prolapse for women.

Twenty five percent are taking or have taken medications, but less than half report that the meds help. Some can't take incontinence drugs because they'd interfere with medications prescribed for other conditions or because they just can't afford them.

Other medical conditions and costs were among the reasons some people declined to have surgery to correct incontinence. Others chose not to have it because the results were too iffy or because they felt they were too old. One respondent already had two surgeries, neither of which helped, yet three others found their surgery successful—procedures involved a sling or implanted stimulator. At the other extreme, a few respondents reported that their doctors didn't bother to suggest any treatment or minimized the condition.

A few did find help with a non-invasive approach: "My doctor sent me to a 6-week continence program with a local therapist. It's very hard to do the exercises consistently, but if I don't then the problem gets worse."

The discouraging finding is that nearly 30% of respondents have still not sought medical attention. Reasons are varied. A few people still feel embarrassed about bringing it up, even to an experienced medical doctor. One respondent wrote, "Too embarrassing to discuss, especially since I don't think there's anything she can do about it. Also, if there's a pill for it, I already take so many pills I rattle when I walk."

Others just assume it's just a normal part of old age (it's not!) or don't know that there are treatments that might help. Some feel that their more life-threatening medical issues, from diabetes to stroke recovery, take precedence when they're at the doctor's office. For a few, the possibility of yet another medication to add to their existing regimen is financially out of the question, so they just don't bother to bring up incontinence. But one person offered this advice to anyone still hesitating about asking for medical care: "If you don't feel comfortable talking to your doctor, please find another doctor."

How Incontinence Products Factor Into Self-Care

Survey results offered insights into what concerns you most and how you manage incontinence:

* Fear of accidents is the top concern.
Two-thirds of respondents ranked this as their number one worry. The lack of product selection came in second at 21%. People want more product choices, which will, in turn, help them feel more secure about avoiding accidents.

* Online is the way people want to buy products.
Nearly 46% buy products online where you can get the widest selection and have anonymity.

* Absorbency is the key feature in choosing products.
An overwhelming 81% ranked this first. Information on a product's absorbency should be front and center on product descriptions, say the respondents. Comfort ranked second and the ability to buy a product online ranked a strong third at 36%, above both cost and anatomical design of items.

* Many people are satisfied with their incontinence products. In fact, 40% are very satisfied. However 44% are only somewhat satisfied—there's room for better education about products to help people find those that are more effective and the respondents had numerous suggestions for incontinence product manufacturers to improve styles.

What You'd Like to See From Manufacturers
You're very vocal about what's needed from manufacturers and your
hope for improved products. Here's what's on your wishlist:

  • More absorbency, less bulk, lighter weight
  • Products specifically for bed-ridden patients
  • Nighttime products for side sleepers
  • More adhesive on the back of diaper liners
  • More form-fitting products that won't be so noticeable under clothes
  • A pull-up that can detect a UTI
  • Disposable swim diapers for adults
  • A diaper and extra pad in one
  • More size choices—not just for overweight needs, but also to better adjust smaller sizes
  • A pull-up diaper that comes up to the waist, not a hip-hugger (overweight folks' problem)
  • A more dramatic color change when wet
  • Easier to put on when you are elderly and challenged
  • Improved adjustability and repositioning capability
  • A super-thin and super-absorbent material for pads and pull-ups

 

Complete Survey Results

What bothers you most about incontinence? Please rate the choices below between 1-5, with (1) being most important and (5) being least important:
  Most       Least
Fear of accidents 67.01% 11.68% 5.08% 6.60% 9.64%
Shopping in person for products 6.09% 9.14% 18.27% 19.29% 47.21%
Stigma about the condition 12.18% 17.26% 22.84% 19.29% 28.43%
Lack of product selection 21.32% 20.81% 19.29% 16.75% 21.83%
Fear of others finding out 11.68% 16.24% 19.80% 19.29% 32.99%

 

Do you talk to close friends about incontinence?
No 46.19%
Yes 38.58%
Yes but only if they have incontinence 15.23%

 

Have you talked to your doctor about incontinence? If no, why not? If yes, please describe. in detail any medical treatments you've had for it. (Explanation optional):
No 29.44%
Yes 70.56%

 

Where do you shop for incontinence products (check all that apply)?
Online 46.05%
Grocery Store 16.35%
Drugstore 25.89%
Other 11.72%

 

What bothers you most about incontinence? Please rate the choices below between 1-5, with (1) being most important and (5) being least important:
  Most       Least
Cost 27.41% 23.35% 33.50% 8.63% 7.11%
Absorbency 81.22% 11.68% 2.54% 1.52% 3.05%
Brand 12.18% 9.14% 27.92% 14.72% 36.04%
Anatomical design 32.99% 28.43% 22.84% 8.63% 7.11%
Comfort 59.90% 24.37% 11.17% 2.54% 2.03%
Ability to buy online 36.55% 18.78% 19.29% 8.63% 16.75%
Automatic online reorder 13.20% 9.14% 16.75% 12.69% 48.22%

 

Do you use specific incontinence briefs/products (check all that apply)?
Tab 22.07%
Pull-ups 45.86%
Belted 2.07%
Pads 30.00%

 

How satisfied are you with your ability to manage incontinence?
Very - Having the right products keeps it from impacting your day-to-day living 39.59%
Somewhat satisfied - At times you worry about leaks and bulky products 43.65%
Not satisfied - You're still searching for effective products and/or medical treatment 11.68%
Discouraged - Your daily life is severely impacted 5.08%

 

Are you answering for yourself or are you a caregiver?
Self 32.14%
Caregiver 67.86%

 

What is the gender of the person with incontinence?
Male 37.06%
Female 62.94%

 

What is the age of the person with incontinence?
Under 50 9.64%
50 to 59 8.12%
60 to 69 13.20%
70 to 79 18.27%
80 or older 50.76%

 

What are the living accommodations of the person with incontinence?
Own home 63.96%
With a relative or friend 20.81%
In assisted Living 9.64%
In a nursing home 2.03%
Other 3.55%

 

Best Practices for Incontinence
To learn about our survey respondents' best tips, go to our companion article, "Survey Says: 50 Top Strategies for Managing Incontinence."