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Parentgiving is quickly becoming the premier online resource for caregivers of the elderly. Our website, Parentgiving.com, is aimed squarely at the universe of 80 million baby boomers, including those of the so-called sandwich generation caught between the children they’re still raising and the parents they now have to care for or will have to care for.
In 2010, the US Census projects there will be 40 million people over 65, and that number will swell by nearly 40 percent to 55 million in 2020. This elder population explosion means that more and more adult children will be in need of resources to care for their aging parents. And, the reality is those parents will need more and more care: Though people are living longer, they aren’t necessarily living better. According to one study, one third of the elderly have a chronic condition, such as heart disease or diabetes, and another third has two or more of these conditions, each of which requires care—physical, financial and emotional support.
Parentgiving builds custom programs for its advertising partners with one or more of the following features: